At Firefish Fabrication, we’ve had the pleasure of collaborating on a number of exciting projects for Huffer, from their stunning Westfield Newmarket store to the new Te Awa store in Hamilton. Our involvement in these retail fit-outs has allowed us to showcase our expertise in custom fabrication and metalwork, creating unique shelving and racking solutions that elevate the store’s aesthetic while being functional and durable.

A Solid Partnership with Huffer

Our journey with Huffer began over 5 years ago when they were our very first confirmed business project. Since then, we’ve forged a strong partnership, providing custom fabrication solutions for their retail spaces. One of the standout features we’ve created for Huffer are the bespoke metal clothes racking and custom shelving systems that seamlessly blend industrial design with refined detailing. The raw steel and timber combination brings a bold yet elegant feel to their stores, striking the perfect balance between functionality and design.

Northbeach Stores, Huffer Westfield Newmarket & Huffer Te Awa: Custom Fabrication in Action

The first cab off the rank for our fabrication relationship with Huffer was a number of mobile clothes racking stations that were rolled out across a number of Northbeach stores, exclusively displaying  Huffer clothing.

At Westfield Newmarket, we had the opportunity to showcase our skills in a major retail fit-out. We crafted mobile steel & timber racks that run through the centre of the store, adding a dynamic element to the layout. Alongside this, we designed steel fixed racking on the walls and sleek steel merchandise shelves, creating a streamlined, industrial look that enhances the shopping experience. The addition of high triangular hanger displays adds a striking visual appeal while remaining practical for the store’s needs. The clear-coated raw steel finish ties everything together, delivering an industrial yet refined aesthetic that is unmistakably Huffer.

Our work at Te Awa was equally exciting, with standalone shelving, wall mounted clothes racking and the standout project being a giant yellow counter that was a first for us. It was a true testament to the versatility of our team in creating custom solutions to meet the specific needs of our clients.

Reflecting on Our Growth

Looking back at these projects, it’s amazing to see how far we’ve come. We’re incredibly proud to have been part of these retail fit-out projects for Huffer, creating custom solutions that help their stores stand out and function at their best. Each piece, from the mobile racking to the custom shelving, has been carefully crafted with attention to detail and durability.

We’re excited about the future and the continued opportunity to work on projects like these, delivering innovative solutions in custom fabrication that make a real impact in the retail world.

At Firefish Fabrication, we’re always eager to bring our expertise to new projects, whether it’s for a retail space like Huffer or a residential or marine project. If you’re in need of custom fabrication services for your next fit-out or build, we’d love to discuss how we can help bring your vision to life.